🧩 Project: Australian Plunge Pools (APP)
Overview
Ongoing website maintenance and digital marketing support for Australian Plunge Pools, focused on improving lead generation, tracking accuracy, and campaign performance.
australianplungepools.com.au
What I Handled
Website (WordPress)
- Ongoing website updates and maintenance
- Implemented layout and content adjustments to support conversions
- Ensured pages were functioning correctly across devices
- Supported landing page improvements aligned with campaigns
Google Ads Management
- Managed and optimized Google Ads campaigns targeting key service areas (Sydney, Central Coast, Newcastle)
- Monitored performance and adjusted campaigns to improve lead quality and cost efficiency
- Structured campaigns to align with business goals (form enquiries as primary conversion)
Tracking & Analytics Setup
- Configured and maintained Google Analytics (GA4)
- Set up and managed Google Tag Manager (GTM)
- Implemented conversion tracking for website enquiries
- Ensured accurate data flow between website and ad platforms
- Troubleshot tracking issues and validated event accuracy
Key Contributions
- Improved tracking reliability so decisions were based on accurate data
- Helped align website experience with ad campaigns for better conversions
- Maintained consistent performance monitoring and optimization
Tools & Stack
- WordPress
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- WPBakery Page Builder
Result
Established a stable and trackable marketing system, allowing the business to confidently measure performance and optimize campaigns for lead generation.
