Overview
Provided website troubleshooting, tracking setup, and anti-spam solutions for an eCommerce website, focusing on improving data accuracy and preventing fraudulent submissions.
Matildaveneer.com.au
What I Handled
Tracking & Analytics (Google Ads + GA4 + GTM)
- Audited existing conversion tracking setup
- Identified issues with add-to-cart tracking not firing correctly
- Implemented and tested accurate event tracking using Google Tag Manager (GTM)
- Set up form submission tracking using Contact Form 7 (wpcf7mailsent event)
- Ensured conversion data aligned properly with Google Ads
Spam & Security Fixes (Checkout + Forms)
- Investigated repeated spam and fake checkout submissions
- Implemented reCAPTCHA (v2 checkbox) for better user validation
- Integrated CleanTalk anti-spam for additional protection
- Applied custom PHP logic to block suspicious patterns (e.g., repeated fake email/address entries)
- Reviewed and adjusted Wordfence rate limiting to reduce bot activity
Website Troubleshooting (WordPress + WooCommerce)
- Diagnosed issues affecting form submissions and checkout flow
- Tested and refined user experience to ensure legitimate submissions go through smoothly
- Balanced security measures without disrupting real customers
Key Contributions
- Fixed inaccurate tracking, allowing reliable reporting and ad optimization
- Reduced spam and fraudulent submissions significantly
- Improved overall checkout and form reliability
Tools & Stack
- WordPress
- WooCommerce
- Google Tag Manager (GTM)
- Google Analytics (GA4)
- Google Ads
- Contact Form 7
- CleanTalk
- Wordfence
- Custom PHP
Result
Stabilized both tracking and website functionality, giving the client accurate data and a more secure, reliable system for handling customer enquiries and orders.